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Interests in Marketing

 Interests in Marketing    Advice,Marketing I was doing some research for my marketing class and I interviewed Mr. Sean Stevens, who is the director of field marketing of the company Nothing Bunt Cakes. His role is to be the day to day face and voice between the company and the franchises. He builds marketing plans and helps carry them out, and maintains their social media presence. He has been working with nothing bunt cakes for two months. His previous job was the director of field marketing with Wingstop. He said that the biggest difference is the experience of the franchises that he works with. At Wingstop the franchises that he worked with were fairly experienced and usually owned several stores. With Nothing Bunt Cakes his  franchises are not very experienced. They only own two or three store fronts. He spends more time teaching the new franchises than he did at his other job. He did say that the field marketing parts of the job were very similar. Stevens earne...
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Local SEO - Get Customers on the Go

 Local SEO - Get Customers on the Go   Internet In this era of mobile Web access, local search engine optimization is essential to attracting new clients. A search engine marketing company that provides local search engine optimization services can assist you place your business in front of your community. Local Search Engine Optimization as well as the Long-tail What is a long-tail? In the SEO industry, this word describes keywords which are highly specific. They might not be searched for as frequently as more general terms, however they get  used, and often by individuals who are excellent prospects for your business . Consider a good example. Let's imagine there is a dentist in North York trying to attract new clients. That dentist can use the keyword "Toronto dentist". How could she rank one of the hundreds as well as 1000s of dentists within the Greater Toronto Area? Not so well. So if that dentist went for a-tail keyword phrase, like "North York family dentist...
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Interests in Marketing

 Interests in Marketing    Advice,Marketing I was doing some research for my marketing class and I interviewed Mr. Sean Stevens, who is the director of field marketing of the company Nothing Bunt Cakes. His role is to be the day to day face and voice between the company and the franchises. He builds marketing plans and helps carry them out, and maintains their social media presence. He has been working with nothing bunt cakes for two months. His previous job was the director of field marketing with Wingstop. He said that the biggest difference is the experience of the franchises that he works with. At Wingstop the  franchises that he worked with were fairly experienced and usually owned several stores. With Nothing Bunt Cakes his franchises are not very experienced . They only own two or three store fronts. He spends more time teaching the new franchises than he did at his other job. He did say that the field marketing parts of the job were very similar. Stevens earn...
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